Privacy Policy
Effective Date: July 15, 2025 · Updated October 31, 2026
Dream Park Immersive, Inc. ("Dream Park," "we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, and share information through our websites and related services (collectively, the "Services"). By using our Services, you agree to the practices outlined in this Privacy Policy. This Policy is incorporated into our Terms of Service.
Information We Collect
Information You Provide to Us
- Registration: If you sign up for updates, events, or submit inquiries, we may collect your name, email, and phone number.
- Communications: We collect and store information you send us, including emails, forms, or messages.
- Events: If you RSVP or register for Dream Park events, we may collect event-specific info like location.
- User Content: Any content you post or share publicly through our Services may be visible to other users.
Information We Collect Automatically
- Device Info: We collect IP address, browser type, operating system, and device identifiers.
- Usage Data: We track pages visited, session duration, referral URLs, and interactions to help improve the experience.
- Cookies: We use cookies and similar technologies to analyze usage and personalize content. Non-essential cookies are only used with your consent.
How We Use Your Information
We use your data to:
- Provide, operate, and improve our Services
- Respond to inquiries and provide support
- Communicate updates, marketing, or promotional materials
- Host events and manage registration
- Analyze how users interact with our Services
- Detect and prevent fraud or security issues
- Comply with legal obligations
How We Share Information
- Service Providers: We share data with vendors helping us provide our Services (e.g., analytics, hosting, customer support).
- Affiliates: We may share your info with our affiliated companies as necessary.
- Other Users: If you post public content (e.g., reviews, photos), it may be visible to others.
- Marketing & Ads: We may work with partners like Google, Meta (Facebook), or LinkedIn to show you relevant ads. See their respective privacy policies for more information.
- Legal Compliance: We may share data to comply with law enforcement or protect our rights, users, or the public.
- Business Transfers: Your info may be transferred in connection with a merger, acquisition, or asset sale.
Your Choices
- Communications: You may unsubscribe from marketing emails at any time via the link in those emails.
- Cookies: You can manage cookies through your browser settings. Disabling some cookies may affect your experience.
- Ad Preferences: Visit your device or platform ad settings, or opt-out tools like the Digital Advertising Alliance or Network Advertising Initiative.
Cameras, Microphones, Recordings and Scans
DreamPark is mixed reality: it works in the real space around a headset or phone. This section says what that means for your information. It covers players as well as account holders, and it covers people who are nearby but not playing.
- Cameras and sensors: A headset or phone running DreamPark uses its cameras and motion and depth sensors to read QR portals, understand the space and place digital content in it.
- Scans of a space: When someone scans or saves a place in DreamPark, we store what the scan produced on our servers: the shape of the rooms and floor, a map used to line up headsets, and a point cloud of the space with colors. We also send scan data to a mapping provider (MultiSet) that builds the map headsets use to find their position. We store the paths headsets move along during scanning and play.
- Photos of rooms: The phone can send still photos from a scan, with the shape of the rooms, to a third-party AI model (Google Gemini), which labels the rooms and objects so the games can fit the space. Anyone or anything in view can appear in those photos.
- Session recordings: A headset can record its mixed reality view as video while people play, with game audio and microphone audio, and a phone can record video of the players at the same time, including a track of which headsets are on screen. On a business account this applies to headsets in Guest mode and runs automatically unless the business turns it off. On a home account it is off unless the account owner turns it on; when it is on, it covers everyone who plays on that account's headsets, including household profiles. The recordings are uploaded to our servers along with a timeline of what happened in the session.
- How recordings are used: We use them to make highlight videos of play sessions. To do that, speech in the recordings is sent to a third-party speech-to-text service (OpenAI), and the transcript, frames from the video and session details are sent to a third-party AI model (Anthropic Claude), which helps choose and edit the moments. The finished video belongs to the account whose headsets recorded it. That account can see it and can turn on a public link to it, and we may email a recap of a session to a signed-in player.
- Clips and photos: Videos and photos a player captures and shares appear where they are shared, which can be public, such as a portal page or the Discover feed. A visitor who records through our App Clip does not need an account and is not named, and the App Clip checks a rough GPS position against the QR portal they scanned.
- Playtests: With consent at upload, playtest recordings, device logs and files from the headset are analyzed by third-party AI models (OpenAI and Anthropic Claude) to find problems, and are shared with the people the uploader gives access to.
- People who did not sign up: Cameras, microphones and scans can capture anyone in view or in earshot, including players who have no account, people walking past, and children. The device cannot tell who they are or how old they are. A business using DreamPark is responsible for telling the people who play or are nearby and for any consent the law requires. To ask us to remove a recording of you or your child, email support@dreampark.app.
- How long we keep them: Scans, recordings and the videos made from them stay on our servers until they are deleted. We do not currently delete them automatically after a set time.
Text Messages
If you give us your mobile number, for example when you book tickets or sign in, we may text you about that booking or account: your booking link, sign-in codes, and service notices. Message frequency varies with your bookings. Message and data rates may apply.
- Reply STOP to any message to stop getting texts from us. Reply HELP for help, or email support@dreampark.app.
- We do not sell, rent, or share your mobile number or text messaging consent with third parties or affiliates for their marketing or promotional purposes.
- We share your number only with the service providers that deliver our texts for us (such as our SMS provider), and only to send messages you asked for.
- Carriers are not liable for delayed or undelivered messages.
Third-Party Links
Our Services may include links to third-party websites. We are not responsible for their content or privacy practices. We encourage you to review their privacy policies.
Security
We implement reasonable safeguards to protect your information. However, no system is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
We do not knowingly collect data from children under 13. If you believe we have, please contact us to request removal. Because a device cannot tell who is using it or how old they are, a recording or photo described above can capture a child who is playing or nearby; contact us to have it removed.
Changes to This Policy
We may update this Privacy Policy periodically. If changes are significant, we will provide notice. Continued use of the Services constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Dream Park Immersive, Inc.
2 Marina Blvd. San Francisco, CA 94123